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KMID : 0352720050290030152
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Journal of Ginseng Research
2005 Volume.29 No. 3 p.152 ~ p.158
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Actual Consumption Conditions and Consumer Perception of Ginseng in the Major Countries
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정헌배/Jeong HB
고성권/박성훈/조순현/임병옥/Ko SH/Park SH/Cho SH/Im BO
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Abstract
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For several thousand years, Korea ginseng has been used as medicinal herb in the oriental countries. Korea is the ginseng suzerain and, for that reason, the ginseng as a special crop in Korea has been exported to the World market since the era of the three Kingdoms. However, recently, the international market share of Korea ginseng products has been significantly reduced due to the mass production of ginseng from China and Canada. Besides, America with aggressive marketing strategy take the leadership in the international ginseng market. Therefore, it is necessary for Korea to know and understand world ginseng market mood and situation. The object of this study is to identify the actual consumption conditions and consumer perception of ginseng at the major consumptive countries in the world. The findings of this study mean that the consumer behavior and perception of ginseng is difficult depending on country. At the result, it is expected that this study will be used to apply ginseng in various fields.
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KEYWORD
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